Upper Deck Unveils First-to-Market ‘Evolution’ Video Trading Cards

Trading card company revolutionizes the marketplace with self-contained video trading cards featuring a star-studded football lineup!


Carlsbad, CA (March 24, 2011) – The Upper Deck Company has done it again. From the company that introduced the first-ever anti-counterfeit holograms on trading cards with its 1989 debut, and brought game-used jersey swatches, bat slivers and even cut signatures of deceased greats of the game to its cards, comes another industry first. Without further adieu, Upper Deck is ready to unveil its ground-breaking “Evolution” video trading cards, which will be appearing inside its much-anticipated 2011 Upper Deck Football release on April 12.



“I founded Upper Deck on innovation and even today we continue to reinvent the trading card,” said Richard McWilliam, Upper Deck’s owner and CEO. “I have always dreamed of bringing this type of technology to market and we are pleased to be the first to do so as the leader in the category. I believe Upper Deck’s ‘Evolution’ trading cards will capture the imagination of sports fans around the world for what trading cards can be and how far they have come.”



Four standout gridiron stars comprise the initial unveiling of the “Evolution” inserts: running back Adrian Peterson, quarterback Tony Romo, wide receiver DeSean Jackson, and hard-hitting linebacker Patrick Willis. Each of the booklet-type cards, which measure in at the same height (3.5”) and width (2.5”) as a regular trading card, are just over half-an-inch thick, so their discovery in boxes of 2011 Upper Deck Football will certainly make a big impression on collectors.



“From the onset, it was important to us that this new insert was a trading card first, otherwise it would just be a video player,” Jason Masherah, Upper Deck’s vice president of Marketing. “The cards are built like our premium booklet trading cards with a video monitor built into the card. The beauty behind these cards is that they are self-contained. You don’t need any other gadgets or a computer to play them. You simply open the cover and press play. A video screen with 60 seconds’ worth of highlight reel footage of the player immediately starts playing. The card also has a port so it can be recharged as well.”



Upper Deck is currently running a series of online “Evolution” banner ads to create anticipation for the fast-approaching launch and has a special landing page devoted to the product’s debut next month: www.UpperDeck.com/Evolution. To see the company’s new Evolution teaser video, click on the following link: http://www.youtube.com/watch?v=7rJJiJGsxOQ.



Upper Deck chose to utilize its exclusive agreement with the Collegiate Licensing Company, signed in 2009, to unveil this new technology. Therefore, each of the aforementioned players – and their video footage – is shown during his collegiate playing days. Peterson starred at the University of Oklahoma, Romo threw passes for Eastern Illinois, Jackson caught touchdowns for the Cal Bears and Willis made sensational tackles for Mississippi.



“Our partnership with Upper Deck has allowed us to bring our fans new and innovative products never before seen in the trading card market,” said David Kirkpatrick, CLC’s vice president of Non-Apparel Marketing. “We are excited to share such in such an important launch, and are confident that collectors and college fans alike will embrace this revolutionary new product.”



Other hobby firsts pioneered by Upper Deck have included “PowerDeck” in 1999, which was the world’s first digital trading card that could be viewed on a computer’s DVD player and contained video footage of the featured player, along with music, photos, player profiles and statistics; “Haircut-Signature” cards in 2008, which sported actual strands of hair and cut signatures from deceased historical figures including George Washington, Abraham Lincoln and Thomas Jefferson; and oversized “Entomology” cards in 2009, which contained actual insects/bugs that were showcased in their entirety inside beautifully designed shadowbox cards.

2011 Retail and Manufacturers Summit Las Vegas

The 2011 Retail and Manufacturers industy summit takes place 3/20 - 3/23at the Orleans hotel and conference center in Las Vegas. Brick and Mortar stores get together with the Manufacturers for discussions about the state of the industry and ways to make it better. Also discussed are plans and promotions for the 2011 year. All the major companies will attend and all are planning to announce some exciting changes to the industry to improve the hobby moving forward. The Upper Deck Co. will talk more about their new Hobby store friendly distribution program, and Panini and Topps are also planning on providing us with some exciting news. As you might already know, DCS Sports Cards is an authorized Upper Deck Diamond dealer and has been picked by Upper Deck to be one of the few authorized internet retaiers in the USA to sell their products moving forward. More information on this and other important industry news will be revealed in the near future following the summit. Check back often for news concerning changes in the industry.

DCS Sports Cards is an Authorized Internet Retailer for the Upper Deck Company!

DCS Sports Cards is an Authorized Internet Retailer for the Upper Deck Company


Take confidence in buying new Upper Deck product from DCS Sports Cards. In the unlikely event there is a product issue with your box or case (damages,collations,missing cards, etc...) Upper Deck Customer Care will be able to assist you. If you purchase new Upper Deck product online from a non-authorized internet retailer, Upper Deck will likely not be able to assist.

DCS Sports Cards carries a full line of Upper Deck products online and in our retail store location. When you purchase Upper Deck products from DCS Sports Cards, you can expect the exceptional quality and value from Upper Deck you have recieved for over 20 years!

TOPPS REVEALS DIAMOND SPARKLE VARIATIONS

The Diamond Anniversary of Topps Baseball is off to a feverish start and collectors are uncovering rare Diamond Sparkle Variation cards in 2011 Topps Baseball Series 1. (image attached)

Following is the list of 60 players who have a “sparkle” on a few of their cards.

1
Ryan
Braun

3
Jon
Lester

5
Joey
Votto

15
David
Wright

20
Hanley
Ramirez

23
Jaime
Garcia

25
Carl
Crawford

35
Shin-Soo
Choo

40
Justin
Upton

42
Mariano
Rivera

44
Martin
Prado

50
Alex
Rodriguez

60
Andrew
McCutchen

61
David
Price

67
Vladimir
Guerrero

70
Kyle
Drabek

75
Jered
Weaver

78
Mike
Stanton

80
Desmond
Jennings

100
Albert
Pujols

102
CC
Sabathia

108
Zack
Greinke

110
Aroldis
Chapman

120
Mat
Latos

128
Manny
Ramirez

140
Brett
Anderson

150
Miguel
Cabrera

165
Jeremy
Hellickson

166
Josh
Johnson

169
Chipper
Jones

174
Roy
Oswalt

177
Brian
Matusz

195
Nick
Markakis

200
Ichiro

208
Clay
Buchholz

209
Carlos
Santana

210
Brian
Wilson

214
Chase
Utley

216
Jose
Bautista

218
Victor
Martinez

236
Nelson
Cruz

240
Andre
Ethier

241
Wandy
Rodriguez

247
Starlin
Castro

250
Carlos
Gonzalez

255
Torii
Hunter

269
Stephen
Drew

270
Ubaldo
Jimenez

271
Adam
Dunn

275
Clayton
Kershaw

290
Ike
Davis

293
Justin
Morneau

294
Luke
Scott

299
Chris
Carpenter

300
Roy
Halladay

307
Alex
Rios

315
David
Ortiz

320
Michael
Young

322
Brent
Morel

330
Derek
Jeter

Topps 60th Anniversary Celebration…It Has Ring to It!

To celebrate its 60th Anniversary, Topps has teamed with legendary ring maker Jostens to produce this special limited commemorative piece. (see attached) This ring will not be made for sale and can be found via the following 60th Anniversary promotions.





HTA STORES

Next week, 10 random Topps Home Team Advantage (HTA) stores will receive the ring within their special Diamond Anniversary Store Kits.



IN PACK

In every six packs of 2011 Topps Baseball, collectors will find a Diamond Anniversary Pin Code. Once unlocked, not only will they receive an original Topps card, a real diamond-embedded Topps card or special Diamond Die Cut card, but they’ll get a virtual shovel to dig for prizes. Collectors digging up all 60 unique virtual diamond rings will receive the actual Topps 60th Anniversary Ring.



BECKETT.COM

As Beckett.com announced, the company will be giving away a ring to a lucky reader. Stay tuned to Beckett for more details.



AND MORE

Throughout 2011, Topps will announce more ways to find this special collectible hardware!

TOPPS ANNOUNCES SERIES 1 WRAPPER REDEMPTION

To launch and celebrate the 60th Anniversary of Topps Baseball Cards, the company is pleased to announce a special Hobby-Exclusive Wrapper Redemption Program for 2011 Topps Baseball Series 1. (image attached)

Collectors sending Topps 36 Hobby wrappers or 10 HTA Jumbo wrappers of 2011 Topps Series 1 will receive a special 5-card pack of 60th Anniversary Black Diamond cards (collect all 60!).



In addition, Topps is seeding 34 different on-card Autograph cards (#’d to 60), featuring subjects from the original 1952 Topps set, into these 5-card packs.



Collectors should send wrappers to:



PO BOX 2008

Duryea, PA 18642

ATTN: Topps Baseball Series 1 Promotion



*Collectors are encouraged to group their wrappers and send in 1 package.

*Promotion ends August 1, 2011.

2010 Bowman Sterling Baseball on fire!

2010 Bowman Sterling has come out of the gate smoking hot! We broke a box in the shop and got some great cards including top prospects like Tim Beckham, a dual gold auto refractor of Tyler Anderson, and Scott McGough,a Domonic Brownrc auto, and a Strasburg auto rc! Our box loader was a jeter/arod dual jersey #d 199. Bowman Sterling is in big demand with the best rookie crop in the last 10yrs and a load of promising prospects. Get yours before it dries up!