Monday, September 21, 2009

Upper Deck To release 2009-10 Exquisite Basketball

2009-10 NBA Exquisite will feature standout rookie players and exciting new content paying tribute to the original release six years ago

Carlsbad, CA (September 21, 2009) – When Upper Deck released 2003-04 NBA Exquisite, the trading card market was forever changed. Never before had collectors seen innovative cards packing this much quality which is one of the reasons why a single pack of that product routinely sells for more than $3,000. Today Upper Deck has announced that it will be releasing the company’s final NBA Exquisite set ever later this month. Upper Deck’s 2009-10 NBA Exquisite set will arrive in stores on September 30.

In addition to having Exquisite rookie cards from some of the top 2009-10 NBA draftees, some great retrospective inserts have been created paying homage to the heritage of the Exquisite brand. In 2009-10 Exquisite, Upper Deck honors the most valuable modern day rookie card: 2003-04 LeBron James Exquisite RC (#78). Upper Deck is bringing back that particular card design as a limited insert with some of the sporting world’s biggest names like Michael Jordan, Julius Erving, John Elway, Barry Sanders, Sidney Crosby, and Wayne Gretzky. The ever popular “Triple Logoman Patch” cards and “Dual Logoman Autographed Patch” cards return as well making this Exquisite release a most memorable one.

“It’s awesome to be able to provide collectors with a final exquisite experience in basketball, and this will represent the most limited run we’ve ever done because of the short amount of time we had to bring it to market,” said Brandon Miller, Upper Deck’s basketball brand manager. “There are some cards we included that will have everyone talking starting with the Ricky Rubio autograph rookie cards. This will be the only chance collectors have to pull a Rubio Exquisite rookie so that should be big.”

“Also, we have Upper Deck spokesman Tiger Woods signing dual patch cards with Michael Jordan as well as LeBron James. On one of the Tiger and LeBron cards, they actually inscribed their birthdates on the card as they share the same birthday [Dec. 30].”