Seasoned operational executive to lead trading card company

Carlsbad, CA (June 1, 2010) - The Upper Deck Company, the worldwide leader in sports
and entertainment trading cards, is pleased to announce the appointment of Paul
Meyer as its new President. A proven leader with more than 20 years of
executive-level experience, Meyer brings enthusiasm, energy and a finely honed
vision to Upper Deck as the company embarks on its 22nd year in business.

"I've been following Upper Deck for years and I am confident I can provide the kind
of senior leadership the company needs, given my background in consumer products and
operations improvement," said Meyer, who most recently served as President and Chief
Operating Officer for Shuffle Master, Inc., the gaming industry's premier supplier
of automatic card shufflers and proprietary table games. During his five-year tenure
with Shuffle Master, Meyer played an instrumental role in growing the company's
revenue from $58M to $200M. He also played an integral part in expanding the
company's international presence by negotiating major acquisitions overseas to
significantly increase business.

Prior to Shuffle Master, Meyer served as President of the Integrated Solutions
Division of Concurrent Computer Corporation and has held leadership positions in a
wide range of industries, including toy manufacturing, video game developing and
publishing and turnaround/restructuring consulting. He brings significant
in-the-trenches knowledge to his new post at Upper Deck. His impressive track record
made him a terrific candidate for Upper Deck's Founder and CEO Richard McWilliam.

"Paul is a proven leader who possesses enormous experience in a broad range of
businesses, which made it compelling for me to bring him on board as our new
President," said McWilliam, who will remain as the company's visionary. "As a
company, we look forward to having Paul help lead us during 2010 and beyond."

A born-and-bred New Yorker, Meyer grew up in Hicksville, Long Island and earned his
Bachelor of Science Degree in Accounting from C.W. Post College. A lifelong Yankees'
fan, he enthusiastically shared that an autographed Derek Jeter jersey is his most
cherished sports collectible.

"What do I look forward to most? Probably working with Upper Deck's Product
Development Team to identify 'the next big thing,'" he answered when pressed about
the trading card sector.

Asked to identify the greatest challenges facing Upper Deck in today's hobby and
retail marketplace, Meyer doesn't hesitate with his answer. "The economy, increased
competition and the need to continue to offer innovative products that collectors
must have," he said.

"Upper Deck's reputation is one of producing matchless quality in sports and
entertainment cards, unique collectibles and creative promotions," he continued.
"And it's that kind of product innovation and investment in partnerships that will
put Upper Deck back at the top."