Upper Deck Unveils 'Prominent Cuts' Set

Sports card leader packs plenty of unusual finds inside latest release;
look for at least one cut signature card in every hobby box, on average!

Carlsbad, CA (March 23, 2010) - Smack dab in the middle of the Men's NCAA Basketball
Tournament, baseball's spring training schedule and less than three weeks away from
the start of the 2010 Masters and the return of Tiger Woods, Upper Deck has released
its latest sought-after trading card set: Prominent Cuts. A real smorgasbord of
red-hot collectible trading cards - autographs, Hollywood memorabilia and even cut
signatures of deceased celebrities - Upper Deck's Prominent Cuts provides the
ultimate thrill in chase-card opportunities.

"Our 'Prominent Cuts' set provides some incredible finds for collectors," said Jason
Masherah, Upper Deck's director of Sports Brands. "We've succeeded in putting
together a pretty compelling lineup that includes autographs and cut signatures from
well-known celebrities ranging from Colin Farrell, Christie Brinkley and Clint
Eastwood to Doris Day, Bob Newhart and Angie Dickinson. And we've even included
Hollywood History Material cards that feature swatches of clothing worn by the likes
of Sammy Davis Jr., Greta Garbo and Bruce Lee."

The 60-card base level set includes 22 politicians from JFK to Barack Obama; 26
sports icons from Michael Jordan to Randy Couture; and 12 celebrities, ranging from
Kim Kardashian to Mickey Rourke. But it's the phenomenal assortment of insert cards
that will keep collectors coming back for more. In fact, rabid fans can look for
premium-sized swatch and dual-piece memorabilia cards featuring items worn by the
biggest names in Hollywood!

Beyond its base-level cards, the set's inserts includes autograph cards in its "Cage
Fighters Signature" collection from MMA superstars like Chuck Liddell, Tito Ortiz
and Randy Couture, as well as movie star memorabilia cards in its "Hollywood
History" array from legends like Farrah Fawcett, Halle Berry and Patrick Swayze. And
in its "Prominent Cut Signatures" collection, some lucky collectors will pull
beauties from former U.S. Presidents like Ronald Reagan, Jimmy Carter and George H.
Bush, as well as from historical figures like Sigmund Freud and Harriet Beecher
Stow.

Upper Deck's Prominent Cuts (four cards per pack, five packs per hobby display box)
is currently on store shelves. Every box of Prominent Cuts will yield, on average,
at least one cut signature card, two autograph cards and two Hollywood History
memorabilia cards.