Breaking News: Panini to Join Upper Deck in Hockey Card Market
By Chris Olds
3/24/2010 11:06:34 AM
According to multiple sources close to the situation, the National Hockey League and NHL PA are expected to announce today that Panini America will join Upper Deck as licensed trading card manufacturers for the 2010-11 season and possibly beyond.
The move has been rumored for months and is another in a long line of licensing decisions that has dramatically reshaped the sports trading card industry in the last 14 months.
Panini taking the trading card ice shouldn’t come as a huge surprise, seeing as how the Italian-based company has been producing licensed NHL stickers and sticker albums for years.
It’s interesting to note that the Panini America brand portfolio includes popular, hockey-related brand names from the defunct Pacific Trading Cards as well as its own Score and Donruss lines.
No comments:
Post a Comment